Guests of the short-stay market are seeking a unique and local experience. They choose the likes of Airbnb over hotel stays to experience a place as a local would and often enjoy the comfort of a “home away from home” experience like having their own lounge, bedroom and kitchen.
Owners of Airbnb-listed properties need not decorate an Airbnb rental, nor spend the money as if it were your dream house. Think of it more like styling a house for sale, offering a functional and eye-catching space to stand out from the crowd and attract as many eyeballs as you can. Remember; the more views, the higher your enquiries, bookings and income.
With this in mind, it’s important to style your place to appeal to as many people as possible, but at the same time remain true to your area and relevant to your price point. For example, if your place is close to the beach, you may want to go for a beach bungalow theme; if it’s a cottage in the wine country you may opt for antique-looking bed frames and highlight some soft comfortable furnishings by the fireplace.
But whilst eye-catching get the bookings, you want to make sure your place offers functional additions and comforts you’d expect in a home. That’s what differentiates the short-stay market from hotels and what will ultimately bring you great ratings. Things like range pillows, kitchen cooking utensils, cosy couches and comfortable bedding are short-stay-ready essentials.
You don’t have to be an interior designer to get your property Airbnb “ready”. Here are some basic principles we stick to when helping style our management properties:
- Select neutral colours for furnishings then add character or pops of colour with decorative pieces like a statement artwork piece, colourful vases, artificial plants or cushions and throws. And the more you can “sell” your area with artwork or items iconic to your city, the better.
- Use colour schemes that complement each other and your statement pieces.
- Maximise your number of beds to increase your rental income. Have a couch that converts into a bed in the living room or offers additional foldout beds or air mattresses if space permits.
- Keep spaces free of clutter to allow plenty of room for luggage storage.
- Remove personal items such as family photos, clothing, and toiletries.
- Focus on creating a functional space with furnishings that will create interest and stand out in photographs and people’s memories.
And most importantly, you can do all of this without blowing the budget! Look for quality second-hand furniture, department stores or places like Ikea for bulk-buy kitchen supplies, and discount homeware stores for decorative pieces. With some quick research, you’re sure to pick up a few standout pieces as well as make your place feel cosy and ready for your guests. Happy decorating!